What Does an Art Director Do?
The Art Director is a strategic creative lead included on plans of 6+ daily hours, making sure your creative work is aligned with your brand goals. They provide a layer of creative oversight and can also develop the entire brand identity for your business if needed.
Note: You can add a dedicated Art Director to any plan that doesn't include it for $950/month.
The Art Director's Role
An Art Director's guidance helps to elevate your account's creative execution by focusing on strategy, quality, and consistency.
Art Director Responsibilities:
- Creative Strategy: Translating your business and marketing goals into a clear, cohesive creative direction for your team.
- Visual Standards: Setting visual standards for design elements such as layout, color, typography, and developing comprehensive brand guides, if required.
- Consistent Communication: The Art Director maintains direct communication with your Creatives and Production Coordinator as needed.