---
title: "Understanding Turnaround Times: What to Expect and How to Plan Ahead"
description: See average project timelines for design, video, copy, and more. Learn how Flocksy tracks time, sets priorities, and how to use your Production Coordinator and Art Director for efficiency.
---
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# Understanding Turnaround Times: What to Expect and How to Plan Ahead
## Flocksy projects are managed based on your daily reserved hours, with same-day progress provided for requests submitted before 12 pm EST, and full visibility into tracked time available in the project's details tab. To plan ahead and ensure efficiency, involve your Art Director for brand consistency, utilize your Production Coordinator, and manage revision time within your daily hours.
When your creative team begins a new project, they will provide a time estimate based on the scope of the request and the dedicated daily hours included in your plan.
## How Project Timelines Work
**Daily Hours & Cut-off:** Progress is based on your daily reserved hours. Projects submitted before **12 pm EST** receive same-day progress.
**Tracking:** You'll have full visibility into progress as your team posts daily updates and tracks time (e.g., Total Time: **2h 10m**).
To see a project's tracked time, you would click into the project, then navigate to the "Details" tab. The "Tracked Time" can be found on the right-hand side of the "Details".
**Priority:** You can set the priority of projects, which are prioritized numerically in the queue. Your queue is reviewed daily by your dedicated team.
## Approximate Project Timelines
**Disclaimer:** These are typical times for a straightforward request with a complete brief and existing brand assets in your Brand Profile, and may vary based on the specifics of each request.
| Category | Sample Deliverable | Avg. Hours |
| --- | --- | --- |
| Graphic Design | Instagram or Facebook Story (1-3 frames) | 20 min |
| YouTube thumbnail | 20 min | |
| Photo edit or retouch (per image) | 20 min | |
| Social post (1 post, 1 size) | 30 min | |
| Cover or profile banner | 30 min | |
| Social post (1 post, 3 sizes) | 40 min | |
| Static ad (one concept) | 45 min | |
| Email campaign or eblast design | 45 min | |
| E-commerce product graphic set (per SKU) | 45 min | |
| Social carousel (5-10 slides) | 1 hr | |
| One-pager or sell sheet | 1 hr | |
| Single illustration (blog or inline graphic) | 1 hr | |
| Display or banner ad set (one concept, 6-8 sizes) | 1.25 hrs | |
| Reusable newsletter template | 1.5 hrs | |
| Ad variant set (one concept, ~20 sizes) | 2 hrs | |
| Icon set (8-12 icons) | 2 hrs | |
| Presentation deck (10-15 slides, existing template) | 2.5 hrs | |
| Infographic | 2.5 hrs | |
| Report or whitepaper layout | 3 hrs | |
| Presentation deck (new template + 15 slides) | 4 hrs | |
| Ebook or guide (12-20 pages, copy supplied) | 4 hrs | |
| Catalog or magazine (multi-page) | 6 hrs | |
| Brand & Identity | Logo design (concepts, revisions, final files) | 5 hrs |
| Brand guidelines document | 5 hrs | |
| Brand identity kit (logo, colors, fonts, core applications) | 8 hrs | |
| Print & Signage | Small format (tent card, tag, magnet, coupon) | 30 min |
| Business card | 30 min | |
| Sticker or decal | 30 min | |
| Postcard or door hanger | 40 min | |
| Flyer (single sided) | 45 min | |
| Invitation | 45 min | |
| Greeting or gift card | 45 min | |
| Poster | 1 hr | |
| Stationery set | 1 hr | |
| Menu | 1.5 hrs | |
| Merch or apparel artwork | 1.5 hrs | |
| Storefront or interior sign | 1.5 hrs | |
| Billboard | 1.5 hrs | |
| Brochure (tri-fold, 6 panels) | 2 hrs | |
| Event program or agenda (multi-page) | 2 hrs | |
| Product label | 2 hrs | |
| Trade show or booth graphics | 2.5 hrs | |
| Calendar (12 months plus cover) | 3 hrs | |
| Packaging (single SKU, dieline to press-ready) | 4 hrs | |
| Copywriting | Ad copy (3 versions) | 25 min |
| Social captions (batch of 10) | 30 min | |
| Blog post (300-500 words) | 40 min | |
| Email blast copy | 40 min | |
| Video script (60-90 sec) | 45 min | |
| Long-form article (~1,500 words) | 2.5 hrs | |
| Video Editing | Resize and caption a finished video (3 platform sizes) | 25 min |
| Instagram Reel/TikTok (1 min) | 50 min | |
| Testimonial (1-2 min) | 1 hr | |
| General video edit (2-3 min) | 1.5 hrs | |
| Ad or promo video (30-60 sec) | 1.5 hrs | |
| Podcast episode (audio-led, clean-up and captions) | 1.5-2 hrs | |
| Short YouTube video (5-10 min) | 2.5-3 hrs | |
| Motion Graphics & Animation | Animated GIF or motion graphic (5-15 sec loop) | 45 min |
| Logo animation (reveal or sting) | 45 min | |
| Explainer video (60-90 sec) | 3.5 hrs | |
| Web Design & 3D | Website section design (hero or content block) | 1.5 hrs |
| Landing page design (one page) | 2 hrs | |
| Website or homepage design (one page) | 2.5 hrs | |
| Simple 3D model or product render | 2.5 hrs | |
| All Services | Revision round | 20 min |
Web work is design, delivered as organised, developer-ready files. Your own team or developer builds and ships the site.
For a logo project, say in the brief how many initial concepts you want. Your designer works to that number, and revisions are unlimited from there.
## Key Ways to Plan Ahead
**Submit Before the Cut-off:** Anything briefed before 12 pm EST gets same-day progress. A brief that lands at 4pm starts when your team picks the queue up again, so hitting the cut-off is the easiest thing you control that gets work back sooner.
**Fill In Your Brand Profile:** Logos, fonts, colors, voice notes and brand guides attach automatically to every brief for that brand. A complete Brand Profile is the single biggest thing you control that affects turnaround, because it removes the back-and-forth before work starts.
**Utilize Your Production Coordinator (PC):** The Production Coordinator (PC) is included on plans of 4+ hours/day. Your PC oversees the entire workflow, helping you keep priorities clear and ensuring hours are used efficiently.
**Involve Your Art Director (AD):** The Art Director (AD) is included at no additional cost with all plans of 6+ daily hours. Your Art Director is key to ensuring proper brand use across multiple brands and maintaining consistency across different categories, and reviews work before it reaches you, so first drafts arrive sharper and need fewer rounds.
**Share Without Branding:** You can share final assets using the Share Without Branding feature to gather anonymous feedback from colleagues or clients easily.
**Unlimited Revisions:** All projects include unlimited revisions as long as your subscription is active. Most revisions come back the same business day, often inside two working hours. Keep in mind that revisions count toward your daily hours and will affect the final delivery date.
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